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Verne Harnish - Scaling Forward

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We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits . We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment.

If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business. 

“At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish

Some Topics We Discussed Include:

The sweet spot that you want to get to for the number of employees in your business
The Four Core Elements of scaling up 
The sweatshops of the information age
What you never, ever, ever want to do when a potential client emails you a question
“Near learning” and the spin of a new venture
How Verne got invited to the White House after putting the president’s name on a list
Why everyone is pricing wrong and how to fix that
The nuances of a good business name
Examples of pivoting towards a new group in the same industry during the crisis
From mailing books to breaking bread with the most influential people on your list
And much, much more!

Resources From Verne Harnish:


References and Links Mentioned:

Influence and Pre-Suasion by Robert Cialdini
Beat The Crisis by Hermann Simon
Harvard Business Review - Good, Better, Best Pricing article
4 E’s of marketing by Ogilvy
Are you ready to be EPIC with us?! Then grab our EGP Letter here !
Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
This episode is sponsored by our go-to SEO research tool, Ahrefs.com , and by  Easy Webinar - be sure to check out these special deals for our listeners.
Our Dream 100 list
Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns
How Design Pickle Built And Scaled A DFY Design Agency - Russ Perry

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